A Local University Offers Business Courses for a Specific Target

question 118

Multiple Choice

A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain certification in their chosen business field (marketing,accounting,etc. ) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards
• B)distribute promotional materials during classes
• C)advertise on national television
• D)advertise on local hip-hop radio shows
• E)advertise in the local newspaper

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Definitions:

Common Equity

Represents the stockholders' equity or the amount available to common shareholders as a portion of the net worth of a company.

Capital Structure

The mixture of debt and equity financing that a company uses to fund its operations and growth.

Coupon Rate

The interest rate promised to be paid by the issuer of a bond to the bondholder on the face value of the bond.

Component Weight

This refers to the proportional value of each component within a portfolio or mixture, often used in finance to denote the percentage of each asset in a total investment portfolio.