Although an Advertiser Can Easily Send Different Banner Ads to Different

question 4

Multiple Choice

Although an advertiser can easily send different banner ads to different types of internet customers, if the content and placement of the ads are not appropriate to the __________, the ads will fail to deliver on their objectives.

• A) type of usage session.
• B) market segment.
• C) internet site.
• D) marketing tactic.
• E) medium.

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Definitions:

Direct Investment

An investment in which a company or individual holds a direct ownership stake in a foreign company or assets.

Global Market Entry Strategy

The planned method of delivering goods or services to a new target market and distributing them there.

Financial Commitment and Risk

Refers to the obligation of allocating resources with the possibility of incurring losses in financial transactions or investments.

Exporting

The act of selling goods or services produced in one country to buyers in other countries.