The Unique Combination of Benefits Received by Targeted Buyers That

question 44

Multiple Choice

The unique combination of benefits received by targeted buyers that includes quality,convenience,on-time delivery,and both before-sale and after-sale service at a specific price is called

• A)customer value.
• B)target marketing.
• C)benefit proposition.
• D)value-based marketing.
• E)a customer value proposition.

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Definitions:

World Series

The annual championship series of Major League Baseball in North America, contested since 1903 between the American League and National League champions.

Producer Surplus

The difference between the amount producers are willing to accept for a good or service and the actual amount they receive, due to market price.

Firm's Willingness

A company's propensity to engage in certain actions based on its economic interests and goals.

Consumer Surplus

The discrepancy between what consumers are prepared and capable of paying for a product or service and the actual amount they end up spending.