The Purpose of the Introduction of 3M Post-It^® Flag Highlighters

question 21

Multiple Choice

The purpose of the introduction of 3M Post-it^® Flag Highlighters was to

• A)stay ahead of trends and focus its marketing program on only one segment.
• B)stay ahead of trends and focus its marketing program on two mutually inclusive segments.
• C)increase production economies of scale by reducing manufacturing and marketing costs for Post-it^® Flags and Post-it^® Notes.
• D)preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E)help college students with their studying.

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Definitions:

Accept on Faith

The act of believing in something without requiring empirical evidence or proof.

Empiricism

A philosophical theory or approach emphasizing the importance of observation and experiment in the acquisition of knowledge.

Observations

The act of monitoring or recording systematically selected variables or phenomena to gather data for analysis.

Illusory Correlation

The mistaken perception of a relationship between two variables that are, in fact, not related.