Which of the Following Statements About 3M's Marketing Program for Post-It^®

question 264

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it^® Flag Highlighters is MOST ACCURATE?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it^® Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it^® Flag Highlighter.
• C)David Windorski,a 3M inventor,also developed the Post-it^® Flag Pen for the office worker segment.
• D)The Post-it^® Flag Highlighter was not successful and was deleted from the Post-it^® Flag product line.
• E)In his development of the Post-it^® Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

Recognize the outcomes of the socialization process, including organizational identification, role conflict, task mastery, and social integration.

Grasp the relationship between social information processing theory and socialization.

Understand the significance of anticipation in socialization and adaptation to organizational norms.

Understand the relationship between average costs, marginal costs, and total costs in different production levels.

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Definitions:

Perpetual Inventory

A system of inventory management where updates are made continuously as inventory items are bought and sold.

Defective Merchandise

Defective merchandise refers to products that are damaged or fail to meet quality standards or specifications at the time of sale.

Gross Profit

The financial measure calculated by deducting the cost of goods sold from total sales revenue.

Selling Expenses

Costs associated with the marketing and distribution of a product, including advertising, sales staff salaries, and shipping costs.