In the 19^th Century,the Belief Was That Production Creates Its

question 157

Multiple Choice

In the 19^th century,the belief was that production creates its own demand.By the early 20^th century,American companies began to produce more goods than buyers could consume.At the same time,competition became more significant.The usual solution was to hire more salespeople to find new buyers.This describes the __________ era.

• A)goods
• B)production
• C)sales
• D)marketing concept
• E)market orientation

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Definitions:

Ending Inventory

The total value of all merchandise or goods that a company has in stock at the end of an accounting period.