An Organization That Focuses Its Efforts on (1)continuously Collecting Information

question 59

Multiple Choice

An organization that focuses its efforts on (1) continuously collecting information about customers' needs; (2) sharing this information across departments;and (3) using it to create customer value is said to have a

• A)product orientation.
• B)customer orientation.
• C)market orientation.
• D)industry orientation.
• E)societal orientation.