Which of the Following Is an Example of Form Utility

question 140

Multiple Choice

Which of the following is an example of form utility?

• A)an iPhone with a "multitouch" user interface for easy navigation
• B)stamp vending machines that are located in drugstores
• C)a service station that has a 24-hour ice machine available for use when the station is closed
• D)a mobile phone company that offers six-month financing,same as cash
• E)a gourmet candy store that offers a home delivery service

---

Definitions:

Puffery

A promotional statement or claim that is subjective, exaggerating the virtues of a product or service, without intending to be taken literally.

Body Copy

The main text portion of an ad.

Print Advertisement

A form of marketing communication used to promote or sell a product, service, or idea through visually appealing messages in magazines, newspapers, posters, or billboards.

Photo Credits

Acknowledgements given for the rights to use photographs, typically specifying the photographer or owner of the image rights.