Innovators at 3M Developed Scotch-Brite^® Never Rust Wool Soap Pads

question 107

Multiple Choice

Innovators at 3M developed Scotch-Brite^® Never Rust Wool Soap Pads from recycled plastic bottles.Even though these soap pads are more expensive than competitive brands (Brillo and SOS) ,customers are willing to pay the premium price.Customers appreciate the value of a superior product (they don't rust or scratch) and appreciate the fact that their purchase is environmentally responsible.This demonstrates that

• A)an organization can be environmentally conscious while still satisfying its customers and remaining competitive in the market.
• B)an organization can use a customer's sense of social responsibility to its own advantage even though the effects are minimal.
• C)if a company uses recycled materials,it can always charge more than what a product is actually worth.
• D)it is more important to act in a socially responsible manner than to consider the profits and goals of the organization.
• E)the first brand that creates a new product gets to charge the highest price and make the greatest profits.

Recognize the role and techniques of personal selling in the marketing mix.

Understand the strategies and objectives behind different pricing decisions.

Acknowledge the significance of positive public relations and its impact on organizations.

Comprehend the distinction between push and pull promotional strategies and their implementation.

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Definitions:

Agreeableness

A personality trait characterized by compassion, cooperativeness, and a desire to maintain positive social relations.

Conscientiousness

A personality trait characterized by diligence, carefulness, and a strong sense of duty.

Unconscious Processes

Mental activities below the level of conscious awareness that influence thoughts, feelings, and behaviors.

Stable

Characterized by the quality of being consistent, unchanging, and free from sudden alterations or volatility.