Chobani Used All of the Following Tactics to Promote Its

question 198

Multiple Choice

Chobani used all of the following tactics to promote its Chobani Greek Yogurt EXCEPT:

• A)sponsored the Food Network's Rachel vs.Guy Kids Kick-Off TV show with its Chobani Champions Tubes.
• B)created a website to provide consumers with recipes that use Chobani Greek Yogurt.
• C)sponsored the 2012 U.S.Olympic Team.
• D)used its CHOmobile to offer samples of its Greek Yogurt to first-time customers.
• E)relied on word-of-mouth in its early years.

---

Definitions:

Credibility

The quality of being trusted and believed in based on a record of integrity and reliability.

Jargon

Specialized language used by a particular group or profession that may be difficult for outsiders to understand.

Objective Evidence

Information that is factual, measurable, and observable, thus free from personal feelings or subjective interpretation.

AIDA Model

A marketing acronym that stands for Attention, Interest, Desire, and Action; a model used to describe the steps a customer goes through in the process of purchasing a product or service.