Which of the Following Statements About Marketing Plans Is MOST

question 41

Multiple Choice

Which of the following statements about marketing plans is MOST ACCURATE?

• A)A marketing plan has little or no value unless it projects plans at least ten years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
• E)In truth,no single "generic" marketing plan applies to all organizations or all situations.

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Definitions:

Career Center

A facility or office, often associated with academic institutions, providing resources, counseling, and support for job search and career development.

Career

A profession or field of employment that one pursues, often involving progression and development over time.

School

An institution designed for the teaching of students under the direction of teachers.

White Space

In design, the intentionally unmarked areas that help to create a visual layout and improve readability.