A Marketing Program Refers to

question 161

Multiple Choice

A marketing program refers to

• A)a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.
• B)the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
• C)the marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem.
• D)the specific ratio within a marketing budget that divides resources between advertising,promotions,and personal selling.
• E)the allocation of resources within a firm towards individual marketing mix elements.

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Definitions:

Future Value

The value of a current asset or amount of money at a specified date in the future, adjusted for interest or inflation.

Discounted

Reduced in price or reflecting the present value of future cash flows when taking into account the time value of money.

Present Value

The value today of a future amount of money or series of payments, adjusted for a specific return rate.