Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Nonionic Compound

A chemical compound that does not ionize in water, exhibiting no electric charge.

Glucose

A simple sugar that is an important energy source in living organisms and is a component of many carbohydrates.

Hydrogen Bonds

A weak bond between two molecules resulting from an electrostatic attraction between a proton in one molecule and an electronegative atom in the other, playing a crucial role in the structure of water and biological molecules.

Boils

Painful, pus-filled bumps on the skin resulting from the infection of hair follicles, primarily by Staphylococcus aureus bacteria.