Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Lactase

An enzyme produced in the small intestine that breaks down lactose, a sugar found in milk, into glucose and galactose.

Small Intestine

The segment of the digestive system located between the stomach and the large intestine, responsible for the majority of nutrient digestion and absorption.

Lactase

An enzyme that helps in the digestion of lactose, a sugar found in milk and dairy products.

Glucose

A plain sugar important for energy in organisms and included in various carb compositions.