Which of the Following Statements Regarding the Use of Photos

question 91

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is MOST ACCURATE?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black and white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than ⅛ of the page if they are used in the body of a marketing plan rather than in an appendix.

Understand the significance of competitive strategies, including cost leadership and differentiation strategies.

Acknowledge the role of portfolio planning in strategic management and its goal in resource allocation.

Grasp the dynamic nature of product life cycles and the need for strategic adjustment.

Comprehend the importance of competitive advantage and the conditions for its development.

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Definitions:

Bonds

Fixed-income instruments that represent a loan made by an investor to a borrower, typically corporate or governmental.

Constant Payment

A fixed amount of money paid periodically in a loan agreement until the loan is repaid in full, including both principal and interest.

Time Premium

The difference between intrinsic value and the option price.

Call Option

A financial contract that gives the purchaser the right, but not the obligation, to buy an asset at a predetermined price before or at the expiration date.