Which of the Following Statements Regarding Bullet Points in a Marketing

question 45

Multiple Choice

Which of the following statements regarding bullet points in a marketing plan is MOST ACCURATE?

• A)Avoid using bullet points whenever possible because they distract the reader.
• B)If possible,change the shape of the bullet point (circle,star,square,etc. )whenever you change topics.
• C)Bullet points should be used with all major headings to help draw attention to them.
• D)Bullet points enable key points to be highlighted effectively in a list form.
• E)Bullet points make it easier to highlight points that require long explanations.

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Definitions:

SPIN Selling

A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to better understand customer needs and offer suitable solutions.

Types of Questions

Varieties of inquiries used for different purposes, such as closed-ended, open-ended, leading, and rhetorical questions.

Personal Selling Process

Personal Selling Process is a face-to-face sales technique involving a series of steps from identifying potential buyers to closing the sale, tailored to fit the individual customer's needs and preferences.

Steps

Sequential actions taken towards achieving a particular goal or completing a process.