The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Lowballing

A sales technique in which a customer is initially offered a lower price than the actual price intended to be charged, after they have agreed to purchase.

Idiosyncrasy Credit

A theoretical concept that describes the tolerance a group has for the unconventional behavior of its members, based on the individual's status and previous contributions to group cohesion or performance.

Charismatic

Possessing a compelling charm or appeal that inspires devotion or admiration from others.

Weber's Definition

Refers to Max Weber's comprehensive descriptions and categorizations in sociology, particularly his definitions of bureaucracy and the process of rationalization.