Which of the Following Statements Regarding the Appendices Section of a Marketing

question 25

Multiple Choice

Which of the following statements regarding the appendices section of a marketing plan is MOST ACCURATE?

• A)An appendix is not necessary if the body of the marketing plan was properly written.
• B)An appendix should never have more than one page for every seven in the marketing plan.
• C)The nature and number of pages in an appendix should directly relate to the audience and its purpose.
• D)It is best to include a variety of representations (graphs,tables,photographs,diagrams,etc. )rather than one single type (all graphs,all tables,etc. ).
• E)There is no need to label Appendices A,B,C,etc.unless each appendix represents an entirely different product,product line,or division.

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Definitions:

Cash Dividend

A disbursement by a company to its stockholders, typically coming from earnings.

Board of Directors

A group of individuals elected by the shareholders of a corporation to oversee and make major decisions regarding the company's affairs.

Market Value

Market value is the current price at which an asset or service can be bought or sold in the open market.

Sufficient Cash

A condition where a company has enough liquid funds to meet its immediate and short-term obligations.