As a Marketing Mix Element, Price

question 33

Multiple Choice

As a marketing mix element, price

• A) is considered first.
• B) is determined by the competition.
• C) is unrelated to the overall marketing strategy.
• D) has little impact on profit.
• E) is underutilized.

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Definitions:

Hear More

An expression of interest to receive further information or details about a topic or subject.

Flash Mob

A large group of people who assemble suddenly in a public place, perform an unusual act for a short time, then quickly disperse.

Guerrilla Marketing

Innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product or brand.

4 Ps

Another term for the Marketing Mix, emphasizing the combination of Product, Price, Place, and Promotion in creating marketing strategies.