The Cost to Serve Customers Can Be High Because the Business

question 57

Multiple Choice

The cost to serve customers can be high because the business provides them with

• A) customization at a premium price.
• B) installation charged by the hour.
• C) extra services at no extra charge.
• D) brand merchandising giveaways.
• E) a product warranty.

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Definitions:

Proxemics

Study of how close or far away from people and objects people position themselves.

Territorial Marker

Objects or signals that individuals use to indicate ownership or dominance over a certain area or space.

Regulator

Components or factors within the communication process that can influence or control the flow and dynamics of the interaction.

Backchannel Cue

Non-verbal or verbal signals used during communication to indicate understanding, agreement, or engagement without interrupting the speaker.