In a Typical Customer Satisfaction Survey, the Best Indicator of Business

question 39

Multiple Choice

In a typical customer satisfaction survey, the best indicator of business performance is

• A) the percentage of customers who are willing to recommend the firm.
• B) the percentage of customers who plan to repurchase from the firm.
• C) the number of customers who scored a 5 (very satisfied).
• D) the number of customers who scored a 1 (very dissatisfied).
• E) the average satisfaction score.

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Definitions:

Sustainability Programs

Initiatives aimed at promoting environmental, economic, and social well-being for the present and future, focusing on reducing negative impacts and conserving resources.

Supply Chain Members

The entities involved in the production, handling, and distribution process of a product, from raw materials to end customers.

Purchase Decisions

The process of evaluating and choosing from different products or services to meet a need or requirement.

Sustainability Initiatives

Efforts or policies implemented by corporations or governments aimed at promoting environmental sustainability and reducing the negative impact on the environment.