Building Customer Retention Is Very Important Because Loyal Customers Are

question 52

Multiple Choice

Building customer retention is very important because loyal customers are

• A) not as willing to forgive after a negative experience.
• B) more willing to listen to inducements from competitors.
• C) less willing to try new offerings by the business.
• D) generally more price-sensitive.
• E) more profitable.

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Definitions:

FICA Tax

A mandatory tax deducted from employees' paychecks in the United States to fund Social Security and Medicare programs.

SUTA Tax

State Unemployment Tax Act tax, a payroll tax that employers pay to fund the state's unemployment insurance.

Medicare

A federal health insurance program in the United States for people aged 65 and older, as well as for some younger people with disabilities.