Instead of Thinking About How to Convert Dissatisfied or Indifferent

question 3

Multiple Choice

Instead of thinking about how to convert dissatisfied or indifferent customers into satisfied customers, businesses need to focus on converting

• A) non-buyers into buyers.
• B) competitive loyals into brand loyals.
• C) switchers into loyal customers.
• D) non-users into satisfied customers.
• E) satisfied customers into very satisfied customers.

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Definitions:

Principles

Fundamental beliefs or standards that guide behavior and decision-making, often serving as the foundation for ethics, laws, or practices.

McKinsey & Company's Capacity Framework

A strategic tool developed by the consulting firm to help organizations assess and build their capability to achieve their goals effectively.

Harvard Policy Model

A framework for policy analysis emphasizing the importance of clearly defining problems, objectives, and the selection of optimal solutions based on empirical data.

Board of Directors

a group of individuals elected to represent shareholders and make governing decisions on behalf of a corporation or organization.