Recognizing That Its Sales and Marketing Functions Were Not Aligned

question 14

Multiple Choice

Recognizing that its sales and marketing functions were not aligned, IBM introduced a new function called channel enablement. This function's role was to

• A) conduct marketing research.
• B) execute sales strategies.
• C) track competitive activity.
• D) mediate conflicts between sales and marketing.
• E) focus everyone's attention on the customer.

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Definitions:

Commercial Large-Scale

Pertaining to production or operations conducted on a wide, extensive scale, primarily for economic gain.

Sport Fishing

The recreation of catching fish for pleasure or competition, as opposed to commercial fishing.

Sewage

Wastewater that typically contains contaminants and is produced by residential, industrial, and commercial establishments, requiring treatment before being released into the environment.

Natural Extinction

The process by which species become extinct due to natural factors such as environmental changes, loss of habitat, or failure to adapt to competition.