While Marketing Focuses on Long-Term Strategies, Sales Focuses on Short-Term

question 22

Multiple Choice

While marketing focuses on long-term strategies, sales focuses on short-term strategies such as

• A) brand building.
• B) brand extensions.
• C) marketing communications.
• D) protecting price integrity.
• E) revenue generation.

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Definitions:

Lie Scale

A tool used in psychological testing to measure the tendency of test participants to provide socially desirable responses instead of choosing responses that are reflective of their true behavior.

Trait Dimension

A trait dimension is a continuum along which individual differences in a specific personality trait can be measured.

Conscientiousness

A personality trait characterized by thoroughness, diligence, and the organization of one's actions.

Empirically Derived

Derived from or guided by experience or experimentation rather than theory or pure logic.