When IBM Focused Both the Sales and Marketing Functions' Attention

question 32

Multiple Choice

When IBM focused both the sales and marketing functions' attention on creating value for the customer, the end result was

• A) higher market entry costs.
• B) longer sales cycles.
• C) improved performance metrics.
• D) higher cost of sales.
• E) a focus on fulfilling product demand, not creating it.

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Definitions:

Talus

A bone in the ankle that connects the leg to the foot, playing a key role in foot movement.

Sacrum

A large, triangular bone at the base of the spine that is formed by the fusion of five sacral vertebrae and connects with the pelvis.

Styloid Process

A slender, pointed piece of bone that projects from the temporal bone of the skull, serving as an attachment point for muscles and ligaments.

Short Bones

Bones that are as wide as they are long, primarily found in the wrists (carpals) and ankles (tarsals), providing support and stability with little movement.