GE Used Data from Past Company Transactions to Organize Customers

question 52

Multiple Choice

GE used data from past company transactions to organize customers by the type of equipment leased and by their likelihood of wanting to do business with GE. This is an example of

• A) customer segmentation.
• B) understanding customer needs.
• C) creating customer value.
• D) a sales strategy.
• E) a marketing communications strategy.

---

Definitions:

Safeco Corporation

A major American insurance company that provides a variety of personal insurance products including auto, home, and liability insurance.

Retailers

Businesses or individuals that sell goods or services directly to consumers, typically from a physical location, online, or both.

Purchase Money

Funds used specifically for buying an asset, often in the context of money borrowed to purchase real estate.

Security Interest

A legal right granted by a debtor to a creditor over the debtor's property to secure the repayment of a debt.