What End Results Has IBM Enjoyed After Aligning Its Sales

question 69

Essay

What end results has IBM enjoyed after aligning its sales and marketing functions and focusing everyone's attention on the customer?

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Definitions:

Direct Approach

A communication style in which the main point is presented at the beginning, followed by supporting details.

Negative Organizational News

Information about setbacks, failures, or unfavorable conditions within an organization that can impact its stakeholders' perceptions and morale.

Unique Needs

The specific and individual requirements or preferences of a person or group that differ from the general population or norm.

Positive Words

Language that conveys optimism, encouragement, or constructive feelings.