Today's Customers' Power to Create and Distribute Content Via the Internet

question 6

Multiple Choice

Today's customers' power to create and distribute content via the internet has serious implications for

• A) media planning.
• B) major networks.
• C) mass-marketed ads.
• D) a brand.
• E) return on investment.

---

Definitions:

Bilateral Contract

A contract in which both parties make promises.

Consideration

In contract law, the mutual promise to exchange benefits and detriments between parties.

Premiums

The amount paid for insurance coverage or the payment above the nominal value of a security when issued.

Inland Marine Insurance

An insurance contract that covers goods that are moved by land carriers such as rail, truck, and airplane.