Once the Intended Message Is Created, a Company Should Conduct

question 56

Multiple Choice

Once the intended message is created, a company should conduct research on

• A) industry trends.
• B) competitive advertising.
• C) product performance.
• D) the target audience.

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Definitions:

Desire

A strong feeling of wanting to have something or wishing for something to happen.

Manager

An individual responsible for controlling or administering all or part of a company or similar organization.

Reward Power

The capacity to offer something of value as a means to influence the behavior of others.

Influence

The capacity to have an effect on the behavior, development, or character of someone or something.