One of the External Changes That Has Affected the Discipline

question 27

Multiple Choice

One of the external changes that has affected the discipline of marketing in recent years is

• A) fewer media channels.
• B) the fragmentation of markets.
• C) the focus on commodities.
• D) the lack of sophistication of customers.
• E) traditional media.

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Definitions:

Investment Value

The worth of an asset or security based on its potential to generate income, appreciation, or other benefits to an investor.

December

The twelfth and final month of the year in the Gregorian calendar.

Interest

A charge for borrowed money, generally a percentage of the borrowed amount.

Months

Units of time, each roughly corresponding to one cycle of the moon’s phases, used in planning and scheduling.