Although Customers Have the Power to Create and Distribute Content

question 53

True/False

Although customers have the power to create and distribute content thanks to the internet and social networking outlets, there are no serious implications for brands.

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Definitions:

Adolescent Friendships

The relationships between teenagers that provide emotional support, companionship, and a context for social development and learning.

Pubertal Hormones

Hormones that are involved in the physical and sexual development processes occurring during puberty in humans.

Impulse Control

The ability to resist or delay an impulse, drive, or temptation to act.

Autonomy

The capacity and right of individuals to make their own choices and decisions independently.