If the Economy Sours or Customers Stop Spending, the Marketing

question 63

Multiple Choice

If the economy sours or customers stop spending, the marketing plan will

• A) be set in stone.
• B) follow the outlined tactics.
• C) maintain its positioning.
• D) change.
• E) drift.

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Definitions:

Behavior-Reinforcer Belief

The idea that a specific behavior can be made more frequent by following it with a reinforcing (positive or negative) stimulus.

Rewards

Positive reinforcements or incentives provided to encourage a particular behavior or action.

Path

A course of action or sequence of events proposed or taken as leading to a particular outcome or goal.

Entorhinal Cortex

The section of the medial temporal lobe containing grid cells that respond to very specific locations in the physical environment.