Examlex
How does a company increase a customer's involvement with the brand by using the different marketing communications tools?
Return on Equity
A financial ratio that measures the profitability of a company in relation to the shareholder's equity.
Profit Margin
A financial metric that measures the extent to which a company or a business activity makes money, expressed as a percentage of sales revenues.
Debt-Equity Ratio
The ratio that evaluates the equity-versus-debt financing approach for company assets.
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