In Some Industries Such as Retail Banking, Offering More Channels

question 47

Multiple Choice

In some industries such as retail banking, offering more channels has

• A) decreased customer value.
• B) increased the cost to serve the customer.
• C) decreased channel conflict.
• D) increased customer dissatisfaction.
• E) decreased the number of transactions.

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Definitions:

Total Revenue Line

A financial metric showing the total income generated from ordinary activities before any expenses are subtracted.

CVP Graph

A visual representation used in Cost-Volume-Profit Analysis to show the relationship between total costs, total sales, and profit (or loss) at various sales volumes.

Unit Volume

The quantity of items or units produced or sold.

Contribution Margin Ratio

The proportion of sales revenue that remains after variable costs are subtracted, indicating how much contributes to covering fixed costs and generating profit.