Instead of Segmenting Customers and Customizing Prices to Segments, Many

question 61

Multiple Choice

Instead of segmenting customers and customizing prices to segments, many managers attempt to target

• A) price-sensitive customers.
• B) price-insensitive customers.
• C) competitors' customers.
• D) "average" customers.
• E) brand loyal customers.

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Definitions:

Net Price

The actual price that is paid for a product or service after deducting any discounts, rebates, or other adjustments.

Discount

A reduction applied to the regular price of goods or services, often used as a sales strategy.

Net Price

The actual price paid for a product or service after deducting any discounts, rebates, or allowances.

Real Estate Commission

A fee paid to a real estate agent or broker for facilitating the sale or lease of a property, typically a percentage of the sale price.