The Two Types of Brand Associations That We Need to Measure

question 73

Multiple Choice

The two types of brand associations that we need to measure are

• A) awareness and image.
• B) positioning and repositioning.
• C) functional and augmented.
• D) functional and potential.
• E) objective and subjective.

---

Definitions:

Mean

The arithmetic average of a set of values, calculated by dividing the sum of these values by the number of values.

Standard Deviations

A measure of the amount of variation or dispersion of a set of values, indicating how much individual data points differ from the mean.

Normal Curve

A bell-shaped curve showing the usual frequency distribution of values of measured human traits and other natural phenomena.

Test-retest Reliability

A measure of consistency in the results of a test administered to the same individuals at two different points in time.