The Two Types of Brand Associations That We Need to Measure

question 73

Multiple Choice

The two types of brand associations that we need to measure are

• A) awareness and image.
• B) positioning and repositioning.
• C) functional and augmented.
• D) functional and potential.
• E) objective and subjective.

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Definitions:

Emotional

Related to feelings or how one responds to those feelings, involving mood, temperament, and disposition.

Verbal

Pertaining to words, either spoken or written, used in communication to convey messages and express thoughts.

Sexual Violence

Any sexual act or attempt to obtain a sexual act by violence or coercion, acts to traffic someone or acts directed against a person's sexuality, regardless of the relationship to the victim.

Family Member

An individual who belongs to one's immediate or extended family.