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Companies Should Not Use Too Many Metrics to Evaluation Innovation

question 50

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Companies should not use too many metrics to evaluation innovation efforts. A good number is


Definitions:

GICs

Guaranteed Investment Certificates, fixed-term deposits offered by Canadian banks that guarantee a certain rate of return over a specified period.

Regulatory Approval

The official permission granted by governing bodies for a product or service to be legally sold or distributed.

Pharmaceutical Company

A company involved in the research, development, production, and marketing of drugs or pharmaceuticals.

Sales

The activities involved in selling goods or services in return for money or other compensation.

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