One Common Mistake in Developing a Marketing Plan Is

question 12

Multiple Choice

One common mistake in developing a marketing plan is

• A) thinking that the marketing plan template is directional.
• B) questioning the need for data.
• C) spending too much time on key issues.
• D) trying to take on too much.
• E) forgetting that the marketing plan is set in stone.

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Definitions:

Trend Line

A line drawn on a graph that shows the general direction in which a group of points seem to be moving.

Histogram

A graphical display of a frequency distribution, relative frequency distribution, or percent frequency distribution of quantitative data constructed by placing the class intervals on the horizontal axis and the frequencies, relative frequencies, or percent frequencies on the vertical axis.

Frequency Distribution

A summary showing how often different values occur in a dataset, typically presented in a table or graph.

Relative Frequency

The ratio of the number of times a particular value occurs in a set of data to the total number of observations.