WestJet's Focus on a Unique Customer Experience, from Buying a Ticket

question 39

Multiple Choice

WestJet's focus on a unique customer experience, from buying a ticket to taking a flight, is an example of

• A) platform innovation.
• B) value capture innovation.
• C) customer experience innovation.
• D) presence innovation.
• E) supply chain innovation.

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Definitions:

Self-Protection

Refers to behaviours and strategies employed by individuals to preserve their own well-being and safety in various contexts.

Forcing

A conflict resolution strategy that involves pushing one's viewpoint at the expense of others, often disregarding the concerns and rights of other parties.

High-Performing Organizations

Organizations that consistently outperform their peers over time due to effective management, strong cultures, and high employee engagement.

Successful Individuals

People who have achieved their goals or attained prosperity and respect in their field or personal life.