Businesses Must Focus on Fewer Customer Segments and Serve Them

question 18

Multiple Choice

Businesses must focus on fewer customer segments and serve them well with fewer brands, otherwise they face

• A) increased competition.
• B) increased distribution.
• C) escalating costs.
• D) smaller product development budgets.
• E) smaller marketing communications budgets.

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Definitions:

Non-Controlling Interest

The portion of a subsidiary corporation's equity that is not owned by the parent corporation.

Consolidated Balance Sheet

A financial statement that summarizes the financial position of a parent company and its subsidiaries.

Fair Value

The proceeds from the sale of an asset or the outlay to move a liability in a non-chaotic market operation on the date of gauging.

Subsidiary

A company controlled by another company, termed as the parent company, usually through majority share ownership.