To Overcome the Limitations of Demographics as a Segmentation Variable

question 53

Multiple Choice

To overcome the limitations of demographics as a segmentation variable, researchers turned to

• A) geographic segmentation.
• B) income segmentation.
• C) age segmentation.
• D) gender segmentation.
• E) psychographic segmentation.

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Definitions:

Increased Dopamine Activation

A condition where there is a higher level of dopamine signal transmission in the brain, often associated with pleasure, motivation, and reward.

Decreased Dopamine Activation

A reduction in the activity of dopamine, a neurotransmitter associated with reward, pleasure, and motor function, which can affect mood and behavior.

Negative Symptoms

Features commonly observed in schizophrenia, such as lack of emotion, reduced social interaction, and diminished speech and action.

Psychological Explanations

Theories or accounts that attempt to understand human behavior and mental processes from a psychological perspective.