To Overcome the Limitations of Demographics as a Segmentation Variable

question 53

Multiple Choice

To overcome the limitations of demographics as a segmentation variable, researchers turned to

• A) geographic segmentation.
• B) income segmentation.
• C) age segmentation.
• D) gender segmentation.
• E) psychographic segmentation.

Understand the concept and tactics of impression management.

Comprehend the attribution process and how perceivers determine the causes of others' behavior.

Recognize the occurrence and implications of unconscious versus conscious attributions.

Learn about various effects related to expectations and perceptions, such as the Pygmalion and Golem effects.

---

Definitions:

Workout Process

A method or procedure designed to resolve business problems or improve operational efficiency through collaborative efforts.

High-performance Workplaces

Environments that enhance productivity and employee satisfaction through effective strategies and management practices.

Job Enrichment

Building achievement, recognition, stimulating work, responsibility, and advancement into a job.

Continuous Process Improvement

An ongoing effort to enhance products, services, or processes through incremental and breakthrough improvements.