A Business That First Segments Its Customers by Geography, Then

question 31

Multiple Choice

A business that first segments its customers by geography, then by size of firm, and finally by customer needs data is

• A) targeting too many customers with one offering.
• B) over-segmenting.
• C) not investing in emerging markets.
• D) using the same segmentation as competitors.
• E) relying on the easiest segmentation approach.

---

Definitions:

Labor Force

The total number of people employed or actively seeking employment in a specified market or economy.

Tangible Capital

Physical assets owned by a firm or individual that are used in the production process, such as machinery, buildings, and equipment.

Intangible Capital

Non-physical assets possessed by a company, such as intellectual property, brand recognition, and goodwill.

Human Capital

The set of skills, knowledge, abilities, and attributes that individuals can use to create economic value.