Segmenting Customers by Demographic Variables Is

question 78

Multiple Choice

Segmenting customers by demographic variables is

• A) highly effective.
• B) cost-effective.
• C) time-consuming.
• D) rarely effective.
• E) superior to using psychographic variables.

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Definitions:

Financing Activities

Transactions that result in changes in the size and composition of the equity capital or borrowings of the entity.

Operating Activities

Transactions related to the primary operations of the business, such as cash received from sales of goods or services.

Investing Activities

Transactions involving the purchase and sale of long-term assets and other investments not considered cash equivalents.

Net Cash

The amount of cash remaining after all operating, investing, and financing activities have been accounted for over a specific period.