Segmenting Customers by Demographic Variables Is

question 78

Multiple Choice

Segmenting customers by demographic variables is

• A) highly effective.
• B) cost-effective.
• C) time-consuming.
• D) rarely effective.
• E) superior to using psychographic variables.

---

Definitions:

Confidence Interval

A range of values derived from sample data that is likely to contain the true value of an unknown population parameter, expressed at a given confidence level.

Total Winnings

The aggregate or combined amount of gains or earnings, often used in the context of gambling or competitions.

Average Number Of Putts

Refers to the mean count of putts taken over a specified number of golf holes, indicating the putting performance of a player.

PGA Tour

A professional golf circuit for men in the United States, organized by the Professional Golfers' Association of America.