The Founders of Apple Avoided the Classic Pitfalls in Market

question 9

Multiple Choice

The founders of Apple avoided the classic pitfalls in market segmentation by

• A) becoming big.
• B) not imitating their competitors.
• C) relying on the easiest segmentation methods.
• D) forgetting that segments change.
• E) always using the same segmentation approach.

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Definitions:

Thesis Statement

A sentence in an essay, report, research paper, or speech that identifies the main idea and/or central purpose of the text.

Substitution

The act of replacing one element with another, especially in mathematical equations, recipes, or in various textual contexts.

Negative Habit

A detrimental pattern of behavior that is often hard to give up and can impact an individual’s health or wellness adversely.

Bad Habit

A negative behavior pattern that is often difficult to break.