At a Certain Point in the Purchase Funnel

question 41

Multiple Choice

At a certain point in the purchase funnel,

• A) the marketing function handles purchase details.
• B) the marketing function responds to customer concerns.
• C) the marketing function follows up with customers to ensure purchase satisfaction.
• D) the sales function takes over and steers purchase intention to the brand.
• E) the sales function creates a "need" for the product.

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Definitions:

Hold-Off Diaphragm

The parking brake pancake in an air brake spring brake chamber; must be actuated to release the parking brakes.

Slack Adjuster

A device in air brake systems that adjusts the brakes as they wear to maintain proper brake performance.

Slack Adjuster

A component in air brake systems for vehicles, primarily trucks and buses, that automatically adjusts the brakes as they wear to maintain proper brake performance.

Brake Torque

The force applied by the braking system to slow or stop a vehicle, typically measured in Newton meters (Nm) or foot-pounds (ft-lbs).