Segmentation Should Be Based on

question 7

Multiple Choice

Segmentation should be based on

• A) demographic and geographic variables.
• B) competitors' segmentation models.
• C) customer needs and customer attractiveness.
• D) psychographic variables only.
• E) easy-to-access data.

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Definitions:

Counteroffer

A response to an offer in a negotiation, where the original offer is rejected and replaced with a new proposal.

Reasonably Certain

A standard of assurance in legal contexts, indicating that the evidence or future event is probable or likely according to logic and evidence.

Terms

Conditions and stipulations specified in an agreement or contract that outline the obligations, rights, and duties of the parties involved.

Offer

A proposal by one party to another regarding a potential contract, indicating a willingness to enter into an agreement under specified terms.