The Potential Product Is

question 31

Multiple Choice

The potential product is

• A) product features or attributes.
• B) how the product functions or performs.
• C) all the product add-ons.
• D) a new technology that has not yet been invented.
• E) the "true" solution the customer seeks.

---

Definitions:

Diathesis-Stress Perspective

The view that a predisposition to develop a disorder (the “diathesis”), interacting with the experience of stress, causes mental disorders. According to this perspective, the interaction underlies the onset of all disorders, although either the predisposition or the stress may be more important in a particular disorder, or in a particular person.

Diathesis

A predisposition or vulnerability to developing a disorder or disease, often influenced by genetics and environmental factors.

Stress

A physical or psychological response to internal or external demands or pressures.

Etiology

The study of the causes or origins of diseases or disorders.