Targeting Large Customers May Not Be Profitable Because

question 41

Multiple Choice

Targeting large customers may not be profitable because

• A) of higher sales volumes.
• B) of their attractiveness.
• C) they may be more expensive to serve.
• D) of demographic variables.
• E) of psychographic variables.

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Definitions:

Get Along

The ability or capacity of individuals to maintain harmonious and functional relationships with others.

Rational Emotive Therapy

A psychotherapy procedure introduced by Ellis that examines the irrational reasoning causing emotional problems.

A-B-C Process

A model in cognitive behavioral therapy outlining the sequence of Antecedent, Behavior, and Consequence.

Goals

Targets or outcomes that an individual or organization aims to achieve, which guide behavior and decision-making.