The Major Problem Associated with Offering Customers a Choice of Channels

question 27

Multiple Choice

The major problem associated with offering customers a choice of channels is that customers will often

• A) use multiple channels.
• B) be exposed to competitive messages.
• C) choose the lower-cost channel.
• D) choose the higher-cost channel.
• E) be confused.

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Definitions:

Differential Sensitivity

The concept that individuals vary in their responsiveness to the same environmental stimuli.

Genes

Units of heredity made up of DNA, responsible for determining the characteristics and traits passed from parents to offspring.

Vulnerable

Exposed to the possibility of being attacked or harmed, either physically or emotionally.

Framingham Heart Study

A long-term, ongoing cardiovascular study on residents of the Framingham, Massachusetts area, initiated in 1948 to investigate the factors and characteristics that contribute to cardiovascular disease.