When Selecting Target Markets, It Is Important to Balance Revenue

question 29

Multiple Choice

When selecting target markets, it is important to balance revenue potential with

• A) market research.
• B) the cost to serve the segment.
• C) geographic variables.
• D) demographic variables.
• E) psychographic variables.

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Definitions:

Earnings Activities

Earnings activities refer to business operations and ventures that generate income or profit for a company.